The Sephora x Chris McMillan co-branded campaign celebrated the global in-store launch of Chris McMillan’s haircare line, creating promotional content to introduce the collection to beauty consumers worldwide. Combining multi-camera footage, mixed-media editing, and an ’80s VHS-inspired aesthetic, the campaign delivered a playful, retro visual style that brought the brand’s personality to life.

Client: Chris McMillan x Sephora
Production Company: Jack Media
Post Production Company: Offset Editorial