Columbia Sportswear’s GetHIKED! campaign brought the brand’s outdoor apparel and hiking collection to life through energetic visuals celebrating adventure and outdoor exploration. The campaign highlighted the launch of the Summit Valley™ Technical Hoodie and Konos™ TRS OutDry™ Hiking Shoe. Featuring fast-paced editorial, stylized visual effects (VFX), and bold color grading, the campaign delivered a dynamic, contemporary aesthetic that captured the spirit of Columbia’s outdoor lifestyle brand.

Client: Columbia
Production Company: Eterna Interactive
Post Production Company: Cintri