The FDA’s The Real Cost: No Vape in Team campaign was a national advertising initiative designed to discourage teen vaping by using athletes and sports-driven storytelling to communicate the consequences of nicotine use. Developed for broadcast, CTV, and social media, the campaign featured 15-second hero spots combining scripted on-screen dialogue, visual effects, and premium color grading to deliver an impactful public health message.

Client: FDA
Production Company: Betterdays
Post Production Company: Cintri