The New Balance BurnX4 campaign showcased the latest evolution of the brand’s performance footwear, engineered for elite lacrosse athletes with a focus on speed and power. Built around a aerospace concept deriving from the X-Plate on the product, the production featured a custom-built set with theatrical moving lights inspired by a fighter jet runway, combining live-action cinematography and CGI to highlight key product features.

Client: New Balance
Production Company: Cintri
Post Production Company: Cintri