The New Balance Freeze V5 campaign showcased the latest evolution of the brand’s longstanding performance cleat, engineered for elite lacrosse athletes. Inspired by New Balance’s “We Got Now” campaign, the creative balanced premium product visuals with the energy and passion of the sport, combining live-action cinematography and CGI to highlight key product features and deliver a dynamic, high-impact campaign.

Client: New Balance
Production Company: Cintri
Post Production Company: Cintri