The New Balance Team Sports brand anthem served as a hero launch film introducing the brand’s custom apparel division, showcasing its performance uniforms across the sports and athletes it supports. Spanning five shoots across multiple locations, the campaign combined dynamic live-action sports cinematography with authentic athlete storytelling to highlight the functionality, quality, and customization of New Balance team uniforms in action.

Client: New Balance
Production Company: Cintri
Post Production Company: Cintri