Specialized’s Perennial campaign featured professional team rider Spencer Rathkamp in a branded content activation designed for the brand’s digital and social channels. Blending high-action cycling cinematography with the immersive feeling of life on the bike, the campaign combined fast-paced match cuts and mixed-media editing to create a cinematic visual identity that captured the performance and lifestyle of Specialized cycling.

Client: Specialized
Production Company: Eterna Interactive
Post Production Company: Cintri