The Day Chaser x Hendrick Motorsports campaign celebrated the partnership between the ready-to-drink cocktail brand and the legendary NASCAR team, featuring professional driver Alex Bowman in a branded content launch. Filmed on location at Hendrick Motorsports headquarters, the production transformed a warehouse into a custom-built stage to recreate Bowman’s pre-race mindset and the intensity of NASCAR racing, blending dynamic live-action cinematography and CGI to simulate an immersive race experience without ever stepping onto a track.

Client: Team Hendrick Motorsports
Production Company: Cintri
Post Production Company: Cintri