Warrior Hockey’s Alpha LX2 campaign introduced the brand’s elite-level hockey stick, featuring NHL stars Brad Marchand, Rasmus Dahlin, Leon Draisaitl, and Adrian Kempe in a documentary-style campaign. Filmed across multiple countries and production days, the campaign utilized multiple film units to capture authentic player stories, product-focused visuals, and high-performance content in under two hours per athlete, delivering a dynamic launch campaign built around the next generation of Warrior hockey equipment.

Client: Warrior
Production Company: Cintri
Post Production Company: Cintri