Warrior’s EVO V campaign was a hero digital and social media campaign introducing the latest evolution of the brand’s lacrosse equipment, designed for versatile players at every level of the game. Built around the story of a lacrosse player growing from childhood into adulthood, the campaign used cinematic storytelling, minimalist environments, and deliberate editorial pacing to capture the evolution of the athlete and the sport while showcasing the performance and versatility of Warrior’s EVO V product line.

Client: Warrior
Production Company: Cintri
Post Production Company: Cintri