Warrior’s EVO V lacrosse head campaign introduced the latest evolution of the iconic lacrosse head through a hero digital and social media campaign centered on the theme of legacy. Blending a nostalgic early-2000s filmmaking aesthetic with on-camera dialogue, high-action sports cinematography, and hyper-slow-motion sequences, the campaign humorously contrasted Gen Z athletes with old-school players to highlight the EVO V’s performance and design while celebrating the evolution of lacrosse culture.

Client: Warrior
Production Company: Cintri
Post Production Company: Cintri